Porter Instrument Case Study

Scope of engagement

Porter Instrument, a division, Parker Hannifin, manufactures nitrous oxide delivery systems for both dental and medical applications. The “trusted source for nitrous” for over 50 years, Porter claims a leadership position in the dental professional marketplace by continually introducing innovations that improve the health, safety and efficiency of their practice customers and patients. While the medical segment is relatively new, Porter has capitalized on new nitrous delivery products to grow its presence in sectors such as labor and delivery, hospital and in-office procedures, and emergency medical services.

Praxis engages with Porter Instrument to support both segments:

• Praxis designs, publishes and maintains a comprehensive modern website and optimizes it regularly for search, with primary search terms consistently ranking at the top
• For dental professionals, Praxis created a “Build Your Own System” tool on a new web platform that makes it easy for dentists to choose the components they want and build their own nitrous oxide system, an intuitive tool unmatched in the industry
• For the medical segment, Praxis publishes content and deploys communications to educate medical professionals, who may not ever have used nitrous, about the benefits to patients and their practice
• Praxis supports Porter at major and regional trade shows by maintaining their booth and promoting their presence with permission marketing

When it comes to marketing nitrous oxide systems, Porter trusts Praxis to keep the flow going.