Challenge:

Does your web site require regular content updates? Do you find yourself at the mercy of a programmer or outside web developer to get them done? If the answer to these questions is yes, you could save considerable amounts of time, money and frustration by building a Content Management System (CMS) into your site.

Many websites these days utilize a web-based CMS tool to help facilitate the process of creating, posting, organizing, and managing site content. And fresh, relevant content can play a pivotal role in attracting more visitors to your site.

Solution:

Content Flexibility: Editing, adding and subtracting content is simple and can be done at your convenience, without having to pay an outside web professional for each change.

Publishing Control: Master access to the CMS can be assigned to one person, or Administrator, who can then delegate access to specific areas of the site. Once all site edits are made and submitted, the Administrator can review them and make any final corrections before they go live.

Design Integrity: When content changes are made in a CMS, the underlying code is hidden and cannot be altered. This prevents simple content updates from becoming layout disasters.

Getting it done:
  1. Figure out what types of content you'll be managing - product specs, photo galleries, videos, articles, events, blogs, etc. - as this will help to determine what features you'll need in your CMS.
  2. Work with a knowledgeable web development firm to help you decide what type of CMS to use - custom, open source, etc. There are certain types of CMS that are particularly useful for social networking features, blogs, etc.
  3. Once a choice has been made, develop the new site off-line until it has been tested by the internal group and selected members outside of the company.
  4. Develop a content management policy that all members of the group must follow including issues such as logos, trademarks, naming conventions for any business property, etc.
  5. Before going "live," set up a structure that defines what members have privileges to add, edit, delete or change content. This will ensure that policies will be followed, and issues such as incentives, promotions, branding and other marketing issues will remain consistent.

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