How do your customers find you on the internet?
It shouldn't be a guessing game. A smart Interactive marketing strategy is mandatory and should include good search engine optimization and perhaps a pay-per-click campaign.
Success means planning, executing and managing your online strategy better than your competitors.
Learn more about a Praxis SEO program.
Case Study: Meeting multiple objectives in a new web site for APS NovaStar.
APS Novastar, a maker of PCB equipment, had maintained two separate web sites featuring separate but similar product lines. They wanted to consolidate the content into a single, unified site that allowed visitors to find and compare different types of equipment from their extensive product line.
APS NovaStar also wanted a content management system (CMS) that would allow them to easily update and manage their site.
Raise your web presence for peanuts with a cost-effective PR program.
Press releases and listings in online trade directories provide valuable exposure on the industry web sites that your prospects visit before making purchasing decisions.
A Praxis PR program can add value to your brand for pennies on the dollar. Combine it with an internet advertising campaign for even more bang for your buck.