1) What organization developed the foundation of the Internet?
a) National Coalition of Programmers
b) The World Wide Web Artists' Consortium
c) The military's ARPA now known as the DARPA
d) NASA
2) The first email program was written in:
a) 1999
b) 1982
c) 1975
d) 1972
3) What percentage of the US population utilizes the Internet?
a) 74%
b) 48%
c) 25%
d) 5%
4) 2% is an accurate clickthrough rate for a:
a) business to business email
b) banner advertisement
c) contest campaign
d) political campaign
5) It took 38 years for radio to reach a market of 50 million people.
It took 13 years for television to do the same.
How many years did it take the Internet?
a) 4 years
b) 10 years
c) 15 years
d) 20 years
6) In 2006 there were 2.7 billion searches per month on Google.
How many monthly searches are done in 2009?
a) 5 billion
b) 11 billion
c) 21 billion
d) 31 billion
7) What is the typical clickthrough rate for a banner ad?
a) 50%
b) 10%
c) 2%
d) .25%
8) What percentage of clickthroughs are from the very top natural listings on Google?
a) 5%
b) 10%
c) 15%
d) 20%
9) Which of the following statements about the creator of the World Wide Web is
TRUE?
a) The World Wide Web was created by Albert Einstein who was dubbed a knight by Queen Elizabeth.
b) The World Wide Web was created by Tim Berners-Lee who was recently dubbed a knight by Queen Elizabeth.
c) The creator of the World Wide Web was actually Ronald Reagen who came up with the concept while he was in the shower
d) None of the above.
10) Which one of the following statements is
FALSE?
a) The first network host to host network protocol (TCP) was created in 1972.
b) 74% of the population of the United Sates use the internet.
c) 18% of the world's population use the internet.
d) None of the above statements is true.