Maxsys Fuel Systems New Website Goes Live


July 18, 2014

HUNTINGDON VALLEY, PA – Maxsys websitePraxis Communications today launched a rebuilt website for Maxsys Fuel Systems (www.maxsysltd.com), a wholly owned company of Selas Heat Technology Co. LLC.

Maxsys Fuel Systems manufactures energy saving equipment that pre-treats fuel (gas and oil) supplied to industrial burners to enhance combustion, and produce a cleaner burn, reduced fuel use, and lower carbon emissions (CO2).

The company had commissioned Praxis to develop a new website that retains its current functionality, including a responsive design which adapts to all mobile platforms, but increases its ability to rank for organic search. The prior WordPress site had limitations that negatively affected its ability to optimize for organic search. By extension, the goals of the redesigned website were to increase relevant traffic through non-branded organic search and search marketing (pay-per-click), to improve visitor engagement, and to increase RFQ generation. Another important goal the new site met was to provide the administrator of the site better tools to manage its content.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.