Testing Machines Website Goes Live


November 24, 2014

HUNTINGDON VALLEY, PA – Testing Machines websitePraxis Communications today launched a redesigned website for Testing Machines, Inc. of New Castle DE (www.testingmachines.com).

Testing Machines (TMI) is a wholly owned company of Industrial Physics ROW Holdings, Inc. The company engineers and manufactures instruments for testing all types of properties in fabrics, paper, plastics and other non-woven materials. TMI is one of the world’s leading instrument suppliers for the paper and packaging industry.

Praxis redesigned the website from top to bottom, and developed an online store where customers can purchase consumables for their testing applications. Praxis’ exclusive custom PHP content management system was used as the site’s platform to overcome many limitations of commercial and open source platforms that restrict their ability to rank for search. The CMS also stores visitor data and hands it off to the company’s CRM, turning lead follow-up into a seamless process.

Praxis Communications is a full-service business-to-business marketing communications agency that implements and manages focused strategies designed to achieve its clients' specific communications goals. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.