HUNTINGDON VALLEY, PA – Praxis Communications is pleased to announce an annual strategic engagement with Selas Heat Technology Company, a global thermal processing equipment manufacturer. Selas logoPraxis has been engaged to expand the division's brand awareness in several vertical industrial markets, to increase relevant traffic to the new website, and improve lead generation from the site.

The start of this program coincides with the launch of a new website by Praxis on November 8 this year. The new site was redesigned to improve organic rankings for key search terms, generate a growing amount of non-branded traffic and increase leads. The new marketing program will focus on generating leads from additional search engine optimization efforts, supplemented by pay-per-click and vertical online and print advertising. In addition, new conversion techniques will be applied to improve engagement and lead generation from site visitors.

Praxis Communications is a full-service marketing communications agency that creates creative, results-driven strategies for B2B clients. Founded in 1979, Praxis functions as a marketing partner for companies seeking a blend between powerful creative and a comprehensive strategic approach to marketing communications.