Meet The Praxis Team
Our highly creative, well-rounded marketing and interactive experts bring a mixed bag of experience to each account. Basically, we're just ordinary people working hard to get extraordinary results for our clients.
Alan Gladish is the owner and founder of Praxis Communications. Alan takes an active role as account supervisor for each of the agency's clients, and participates in strategic planning as well as project coordination among the agency's account managers. Prior to starting Praxis in 1979, Alan worked in a custom manufacturing environment, which contributed significantly to the rationale behind the agency's specialization in B-to-B clients.
In his spare time, Alan enjoys studying Spanish and discovering great new restaurants (preferably BYOBs) with his wife, Claudia.
Read Alan's article on Strategic Management
Janet LoFurno is the agency's creative director. Janet joined Praxis as a senior art director in 1993. As the agency's creative director since 1997, Janet oversees the development of all of the agency's print and interactive work, participating frequently in client input and review sessions and in the development of strategic positioning work. Janet also possesses eight years of prior experience at other Philadelphia-area advertising agencies working on consumer-related and B2B accounts.
Outside of the office, Janet likes to spend time with her family or bury her nose in a good novel.
Read Janet's article on Branding / Design
Ronnie Henrick is the Interactive Media Manager at Praxis Communications. Ronnie has responsibility for the management and production of client web sites, e-mail promotions, and other interactive tools including Web Analytics, search marketing and optimization implementation, and landing page/ conversion strategies. Ronnie coordinates with staff and associates in the development and deployment of custom Content Management Systems (CMS), databases, and advanced programming as needed to fulfill client web objectives.
Ronnie is an animal lover whose favorite past times are going to the movies and attending concerts.
Read Ronnie's article on Project Management
Leif Fifer is Praxis' Senior Interactive Art Director. Leif possesses 17 years of experience in traditional and interactive design and development, most recently as proprietor of his own business, where he developed marketing tools principally in interactive media for a wide range of clients. Prior to that, Leif was a web developer with Philly.com, the online news and information site for the Philadelphia Inquirer and Daily News. Leif is skilled in traditional art direction techniques as well as interactive media, plus backend development including content management systems, custom database programming, Flash, video, and others.
An accomplished jazz guitarist, Leif can often be found "gigging" on weekends with his band, Sexy Watermelon.
Read Leif's article on Ajax and JQuery
Other articles:
Read Leif's article on Front End Architecture
Jeb Blair is Director of Internet Marketing at Praxis. His focus is on increasing internet traffic and "conversions" by improving search engine optimization, effective incoming linking, and testing. He started working on search optimization in 2002 and has developed tactics for websites to attain primary ranking positions for their critical keywords. Jeb believes that search marketing is a collaborative activity that requires participation of all marketing staff over a long period of time for optimum benefit. After years of work in B2B marketing, his finely tuned marketing philosophy is "we hookem, you cookem.
When Jeb isn't researching keyword rankings, he is a pertinacious tennis player, intemperate reader, and he enjoys beating on his house with a hammer.