Direct marketing comprises activities such as direct mail, direct response advertising, and email marketing, including e-newsletters.

The unique benefit of a Praxis direct marketing program is that it enables you to engage directly with your audience - whether they are prospects, leads, end users or existing customers – and get an immediate response. It also allows you to identify and communicate with well-defined target markets. This means you get a higher response rate for less cost than mass marketing.

In addition to selling products, direct marketing campaigns can be employed for multiple uses including:

  • Testing new markets
  • Rewarding existing customers to build loyalty
  • Collecting information for future campaigns
  • Segmenting your customer base

An integral part of the direct marketing effort is the conversion process. Praxis thinks about the actions we want people to take, then leads them to a landing page to complete the offer or transaction. This is the "holy grail" of direct marketing.

Reach more customers, address your target's specific concerns and get more qualified leads at a lower cost with Praxis.

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