Developing an effective web site that is meaningful to your audience and meets all of your objectives starts with carefully planned Information Architecture. This ensures that the navigation and content of your site will be structured so that a user can quickly and easily find relevant information and take an appropriate conversion action, such as downloading a white paper, requesting a quote, or completing a transaction.

At Praxis, we'll help you to do this by defining your site's goals and objectives, then building in appropriate navigation, tools, and database marketing functions to attract targeted prospects, satisfy their needs better than your competitors, and encourage them to take a desired action.

Praxis' well-defined website development process allows you to understand who your audiences are, what their needs are, and how your company's core competencies and competitive advantages should be articulated to meet their needs. We'll consider:

  • Integrating Your Corporate Identity
  • User- and SEO-Friendly Site Navigation
  • Site Editing Capabilities (See below)
  • Value of Channel Sites, i.e., Intranet or Extranet
  • User Tools To Facilitate Product Selection
  • Visitor Database Creation & Management

Once we go through the planning process, Praxis will recommend web site strategies, navigation and content that offer the most targeted user experiences for each audience, resulting in the most effective site for your company. Again, planning is key to generating the results you want and Praxis will be with you every step of the way.

Site Editing Capabilities

Depending on your needs and internal capabilities, you may be well served by having your site built using a Content Management System (CMS) which will allow you to make site updates yourself without programming skills. Learn more.

To learn more about how to plan a successful web site project, download Praxis' Website Process Steps document for a strategy and list of steps to get started.

Read a case study on combining two websites into one.

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