How do your customers find you on the internet?
It shouldn't be a guessing game. A smart Interactive marketing strategy is mandatory and should include good search engine optimization and perhaps a pay-per-click campaign.
Success means planning, executing and managing your online strategy better than your competitors.
Case Study: Launching a new product and taking it on the road.
Gallus Corporation, a partner of Heidelberg, selected Praxis to help launch a new label printing press in North America. The new press offered the commodity label printing community the quality they expect from Gallus but at a much more affordable price.
Praxis created an integrated marketing plan including a nationwide road show to give label printers an opportunity to see the new press without traveling to Philadelphia. It debuted at a trade show in Chicago.
Raise your web presence for peanuts with a cost-effective PR program.
Press releases and listings in online trade directories provide valuable exposure on the industry web sites that your prospects visit before making purchasing decisions.
A Praxis PR program can add value to your brand for pennies on the dollar. Combine it with an internet advertising campaign for even more bang for your buck.