Maximizing Event Exposure, Working the Crowd

Trade shows and special events represent a significant opportunity to enhance brand and product visibility, promote new and existing products, meet your customers and press face-to-face, generate leads and drive sales. In addition, event participation enables you to learn about industry trends, gain competitor insights, make key industry contacts, and further solidify relationships with current customers.

Praxis can help you capitalize on your trade show or special event investment and drive more traffic to your booth in a variety of ways.

Before the event, we can heighten anticipation and awareness with pre-event incentives, mail promotions and e-mail blasts promising your prospects compelling reasons to stop by.

Once there, we can orchestrate and integrate the theme, graphics, and interactive presentations to get the most bang for your buck. We'll help you:

  • Implement powerful, memorable marketing initiatives before, during, and after the event.
  • Plan the best type of exhibit booth, graphics and in-booth activities to meet your promotional needs and budgetary requirements.
  • Select branded promotional products and giveaways that complement your company image.
  • Organize extracurricular activities around the event to create opportunities for more of a relaxed, social atmosphere to engage with your customers, prospects and press.

If you'd like this type of professional expertise to help your company close more sales, Praxis can get it done creatively and affordably.

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